Every studio has a shortlist of typefaces they trust. These are ours.

Not the fonts we use for every project — those are bespoke or commissioned. These are the ones we reach for when the brief is unclear, when the budget doesn't cover custom type, or when we want a known quality to anchor an experiment.

Söhne by Klim Type Foundry.

The neutral grotesque that doesn't feel neutral. Söhne is what we use when we want a system that looks expensive without trying. The Halbfett weight is a quiet hero. We've used it on identity work, editorial systems, and one full website where it carried everything from 12px captions to 240px display heads. It never let us down.

GT America by Grilli Type:

The American grotesque that knows what it is. We pick GT America when we need a typeface with personality but not noise — for clients who want their work to feel current without committing to a trend. The Compressed weights are perfect for any layout where vertical rhythm matters.

Söhne Mono (also Klim):

When we need a monospaced face that doesn't feel like a developer's terminal. We use it for metadata, sub-labels, and any place where information density needs structure. Pair it with the regular Söhne and you have a complete system.

Cormorant by Christian Thalmann:

The serif we use when we want emotion without nostalgia. Cormorant Garamond in italic at scale is what magazine art directors call a "moment." We use it sparingly, but when it lands, it carries the whole page.

Inter by Rasmus Andersson:

The web's most reliable system font. When a client's brand calls for nothing fancy, when the budget doesn't allow for custom, when we need a typeface that performs well on every screen and every browser — we use Inter. It's the typographic version of a white t-shirt: never wrong, never the star.

That's the shortlist. Five typefaces, three foundries, twenty years of refinement between them.

A good identity isn't built from the typefaces. It's built from how a team uses them. But starting with a strong shortlist saves you weeks of decision fatigue.